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Put the “Lead” Back in Thought Leadership
Thought leadership is one of the most overused phrases in public relations and content marketing. We are to the point now that people introduce the phrase into discussions simply to sound relevant.Once...
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Building a Strong Culture During Times of Change
Every business is in a constant state of change. There’s always the gain or loss of a client, team member, manager, product, industry vertical – or even the ripple effect from stagnation. When you add...
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The Do’s and Don’ts of Client Relations
Like many of my colleagues, I went to school to learn the technical details of my trade through a degree in public relations. Similarly, our content team earned degrees focused on written...
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The Importance of Staying Flexible in PR
Recently I took some time off to visit Big Bend National Park for a couple of days. I was excited to hike and camp, and while I didn’t know exactly what to expect, I wasn’t prepared for all the plans...
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Counting on Communication
Effective communication skills are essential for healthy, productive relationships. While it helps to have open lines of communication where parties are always engaged, we can only control our own...
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Process saves lives. But it has a few traps to look out for…
A friend of mine who also works for an integrated PR firm likes to say, “process saves lives.” And it does, believe me. I’ve learned more about the importance of process in the past year at Idea Grove...
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Three Ways B2B Tech Marketers Can Address Financial Audiences
Every company wants to grow and has its eye set on the prize: more prospects, customers, regions, market share and, ultimately, more revenue. To take advantage of market opportunities and scale...
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Why the media hate (most) PR people: 5 keys to building effective media lists
Let me start with an open apology to journalists on behalf of the PR profession. Sure, we’re not all bad, but way too many of us treat the media as targets to be sprayed with buckshot pitches hoping...
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[INFOGRAPHIC] That vs. Which
Dig around online for clarification on when to use that versus which and you’ll find some grammar-wonk sites that dig deep into restrictive clauses versus nonrestrictive clauses. It can be a bit...
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Templates: When to Use, When to Avoid & Why
Much of what we do in PR lends itself to repeatable tasks. If you have a perception problem in the market, you might need a strategy comprising media relations activities, some thought leadership...
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